In the early 1990s, Ahmad & Co diversified its portfolio by venturing into real estate. This strategic move allowed the company to leverage its capital and expertise to develop residential and commercial properties, further solidifying its market presence. The success in real estate opened doors to new opportunities, prompting the company to explore additional sectors.
The late 1990s and early 2000s marked a transformative phase for Ahmad & Co. The company expanded into manufacturing, producing a range of consumer goods that catered to the growing demands of both domestic and international markets. Recognizing the potential of the technology sector, Ahmad & Co also invested in tech startups and IT services, positioning itself at the forefront of the digital revolution in Pakistan.